Digital Ads Management
At Pilot Media, we specialise in delivering customized and results-driven digital advertising solutions that help businesses grow their online presence and reach their target audience effectively.
Maximize Your Online Reach with Expert Digital Ad Management
Our digital ad management services for Google Ads are designed to help businesses maximise their online visibility, drive qualified traffic, and achieve measurable results. We handle every aspect of your Google Ads campaigns, from initial strategy development to ongoing optimisation. This begins with an in-depth analysis of your business goals, target audience, and competitors to create a customised advertising plan.
Whether it’s Search, Display, Shopping, or YouTube campaigns, we ensure your ads are strategically crafted to reach your ideal customers and deliver high ROI.
Additionally, we focus on selecting the right keywords, creating compelling ad copy, and designing visually engaging banners to ensure your message stands out in the crowded digital landscape.
Our services also include continuous monitoring and fine-tuning to maintain optimal performance, providing you with detailed insights and regular performance reports.
This data-driven approach allows us to refine your campaigns dynamically, adjusting budgets, testing ad variations, and optimising bids to ensure effective marketing spend.
We handle the complexities so you can focus on running your business. Partner with us to take your digital advertising to the next level and achieve the growth your brand deserves.
Google Ads Management
Setting up a Google Ads campaign involves a series of strategic steps to ensure it is tailored to your business goals and optimised for success.
The process begins with creating a Google Ads account if you don't already have one. Once set up, the first step is to define your campaign objectives, such as driving website traffic, generating leads, or increasing sales. This is followed by selecting the appropriate campaign type—Search, Display, Shopping, Video, or Performance Max—based on your goals and audience.
Next, you'll identify and define your target audience, considering factors such as location, demographics, interests, and online behaviour. Keyword research is a critical step, focusing on identifying search terms your potential customers are likely to use.
Budget setting and bidding strategies come next, where you’ll decide on your daily or total spend and choose how you want to bid—be it for clicks, impressions, or conversions.
Lastly, you'll configure tracking tools like Google Tag Manager or Google Analytics to monitor campaign performance, ensuring you can measure results and refine your efforts over time. Once everything is in place, the campaign is ready to launch!
Facebook & Instagram Ads Management
Setting up Facebook Ads involves several key steps to create effective campaigns that resonate with your target audience and achieve your business objectives. The process starts with creating a Facebook Business Manager account and linking it to your business’s Facebook Page and Instagram profile.
Once set up, you’ll need to define your campaign objectives, such as increasing brand awareness, driving traffic, generating leads, or boosting sales. Facebook Ads Manager allows you to choose the campaign type that aligns with your goals, such as Awareness, Consideration, or Conversion.
Audience targeting is a critical step in the setup process, where you define who you want to reach based on factors like demographics, location, interests, behaviors, and even custom or lookalike audiences built from existing customer data. Next, you’ll design your ad creatives, including eye-catching images or videos, compelling ad copy, and a clear call-to-action (CTA).
Placement options are then selected, allowing you to show ads across Facebook’s network, including the News Feed, Stories, Instagram, and Audience Network. Budgeting and bidding strategies are set at the ad set level, where you decide on daily or lifetime spend and specify goals like clicks, impressions, or conversions. Finally, you’ll configure tracking tools, such as the Facebook Pixel, to measure performance and optimise your campaign over time. With all components in place, your Facebook Ads campaign is ready to launch